New media. New vision

Travel. Style. Luxury. And a bit of madness

Media-kit Текст: Elite Life 14 февраля 2017
Coffee break, Rome 2014 2014 © Marco Tenaglia

Lifestyle and travel magazine was founded in 2016. All content on the website has been written by the journal’s authors and editors. We are inspirational media — our goal is to inform, guide, inspire and amaze.

Vision

We don’t aggregate someone else's content. We create our own inspiring stories. We spend time and money on travel and creation. We interview opinion leaders. We share unique stories that excite the envy of borrowed content aggregators. We are a professional team of creative people, united by a passion for innovation, publishing and the art of living and travel. We know how to make interesting and commercially successful magazines, and now we also want to embrace the most modern of media platforms.

To find the best — that’s our mission. To share the best — that’s our job

Four Seasons Landaa Giraavaru © Four Seasons Hotels & Resorts

Demography

The core of Elite Life publication, according to our web insights* (*facebook, instagram, google analytics) is what we call «young and restless» reader. This person is successful, he is using gadgets, heloves fashion, he is the frequent traveller, he is curious and he enjoys life. We know how to talk with them because we are the same. However, Elite Life magazine is read by not only by the young people, but also by some highly affluent individuals including company directors and top managers. We are targeting millennial smart travelers.

Elite Life in numbers © DR

Facebook channel of Elite Life.

Elite Life facebook stats (Jun 2017) © facebook insights

Website responsivity

We are where our audience is. Elite Life uses a distinguished responsive design that respects the preferences of its readers. It is created for all applications, whether you’re browsing the internet on a smartphone, desktop computer or iPad. We provide our readers with a clean, sharp and responsive design. We are fully integrated with all social networks, which means that each article gets maximum reach.

Our goal is to inform, guide and amaze. We don’t judge. We inspire

Elite Life is a fully responsive media © DR
Desktop version © DR
Mobile version © DR
Demography statistics according to Google Anatlytics & Yandex Metrics © Elite Life

Numbers

We are where our audience is. Elite Life uses a distinguished responsive design that respects the preferences of its readers. It is created for all applications, whether you’re browsing the internet on a smartphone, desktop computer or iPad. We provide our readers with a clean, sharp and responsive design. We are fully integrated with all social networks, which means that each article gets maximum reach.

Google Analytics stats of elitelife.press. © Google Analytics
Facebook video. 1 000 000 views, 7763 shares, 2500 likes, 390 comments © Facebook

Website pages views — 57 187 people; Website unique visitors' — 31 454 people; Facebook weekly reach — 758 559 unique users; Instagram reach — 65 672 people* (*summary data from all distribution channels on January 2017).

мнение

Egor Appolonov
Publisher of Elite Life

«We are focused on creating the best online publication with sharable stories. We totally understand the curent trends thats why we will never use boring formats at Elite Life. A good few years ago when I first came up with the concept of my dream publication we didnt have all the tools, services and technologies we have now. That's why I am extremely excited to be launching the magazine in 2016. It is now that my dream can come alive. We want to create most innovative, creative and interesting publication. We all  believe in what we are doing and this is a good way to create a great publication and a great business model».

Egor Appolonov — founder and publisher of Elite Life — headed leading titles including Forbes Style, Transaero, Transaero Imperial, Kommersant Travel, Kommersant Beauty, Kommersant Interiors, Insignia. 17 years in journalism.

Advertising

Banners and pop-up ads are annoying everyone. We really don’t like them. That's why we are through with that kind of format. Our solution? Native advertising forms and creative approach. Our branded articles will be accompanied by a seamless and natural integration with the brand.  All our reviews are laid out in an editorial form and written by our best authors. They are located on the website’s homepage accessible on all platforms: desktop, the mobile version of the website, and tablet.

After a specified period, they are moved to the Special Projects section. It is constructed with an impressive array of exclusive editorial elements (text, direct speech, photos, video, timeline, pop-up menu, navigation through the material, marking of the material, full-screen pictures, and much more.). Any number of active links are available in the text. If you wish, we can make interactive and detailed infographics to highlight the story in a visual way. There are endless options and we’re excited about being extremely creative.

Guides

The guide is an interactive supplement to the Elite Life magazine. Theme landing page is combining any number of native advertising stories. We offer our partners an unlimited creative ability and flexible form. As a result, we have an original landing page, which is very much targeted to promote our advertisers’ direct interests and goals. An advert could potentially include a minimum of 6 formats (text, gallery, video, time line, interviews, etc.) and beyond! The guide will first feature on the active front cover, and then it moves to the Guides section.

Special Projects

Want even more? No problem. We will develop a concept, a unique design of the story, section, or supplement, we can create interactive elements (pop-up tips on photos, competition games, on-line surveys, etc.), and do everything possible to ensure that this material is read and shared across all social networks. Available tools: there are no limits.

Our editorial board will construct your material and transform it into our wide range of interactive and creative tools. We’ve invested a lot of time into making sure they are impressive and of the utmost modern approach. We will create personalized strategy, that will mach your needs. Bespoke advertising is what make us effective and different from others. We want to be as effective as we can to create the greatest stories that you can ever imagine.

Full-screen cover art, inspiring typography, a variety of forms of galleries (including full screen), video, timelines, direct speech, quotes, extracts and everything that you might need. You only need to voice the idea. The rest we’ll do ourselves. Well, if we don’t find a suitable element for the implementation of your task, we will model it absolutely free of charge. Your personal account manager can give you the specific prices of each module.

Our contacts Moscow, Russia

 

Egor Appolonov, publisher / editor-in-chief

ea@elitelifeandravel.com

 

Anna Appolonova, CEO

aa@elitelifeandravel.com